WHY SPONSORSHIP?

Event sponsorship is a critical component of a company and/or organization’s marketing plan. Sponsorship is a direct channel of communication and it reaches people in an environment that matches their lifestyle, rather than intrudes upon it. It is not a passive monologue that interrupts a TV show, or comes as a piece of mail that needs to be dealt with. Sponsorship creates two-way dialogue opportunities.

Two things you need to ask yourself: How are you communicating with your customers and potential customers? Where is your company or organization spending its marketing dollars?

In general, the difference between traditional advertising and sponsorship is the festival or special events ability to go the extra mile in servicing the sponsor, its willingness to create and help execute activation ideas and the delivery of a sizable return on investment relative to the sponsorship fee.

Wichita Festivals, Inc. knows that companies get involved and sponsor for different reasons. One company might want to increase brand loyalty, while another might want to create awareness and visibility. We believe in helping sponsors tailor their sponsorships to successfully meet their goals. How can we help you reach your goals?

Let us show you how sponsorship can work for your company or organization. Call us at 316-267-2817 or email us and let us know you want to sponsor an event today!

MARKETING AND PROMOTIONAL OPPORTUNITIES

The Wichita River Festival can provide companies the opportunity to interact and communicate face-to-face with their target audience. Current marketing trends show the importance of an integrated marketing approach and the importance of experiential methods to capitalize on dollars spent. No other regional event offers the reach or audience diversity like the Wichita River Festival. The Wichita Festivals, Inc. marketing staff is available to assist sponsors in activating their sponsorship to maximize dollars spent reaching their corporate marketing goals.